What is “R3” and Why is It Important?

Recently, much ado has been made regarding hunting participation rates and the resulting economic impact on conservation efforts. Demographic changes, competing interests, and shifts in American culture have all contributed to a decline in hunting participation. Proponents of hunting are focusing their efforts to strategically increase participation through a national initiative referred to as “R3.” R3 (Recruitment, Retention and Reactivation) describes the process individuals and organizations use to engage with prospective hunters, active hunters and lapsed hunters.

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